About | Spring Masters New York
Under the new leadership of Artvest Partners, Spring Masters New York, formerly known as The Spring Show NYC, has been re-envisioned as an international art and design fair that reflects the breadth and scope of artistic creation from antiquity through the 20th Century. With exhibition-like quality and innovation in design, presentation, and visitor engagement, Spring Masters boldly reimagines the international art fair and fosters a dialogue on collecting across categories and the inclusion of traditional art in the context of Contemporary living.
Opening to the public at the Park Avenue Armory on May 1, 2014, Spring Masters features a design by architect Rafael Viñoly that reimagines the visual impact, layout, and experience of the fair. Viñoly’s design includes hexagonal booths and floor plan that encourage and accommodate an array of presentation strategies. The redesign represents the most significant change in the Armory fair format in three decades, and takes advantage of the dramatic setting and sweep of the Drill Hall to create a range of display options that respond to the diverse needs of participating dealers.
In addition to the new visual experience, Spring Masters remains committed to connoisseurship, curation, and visitor engagement. A mix that is certain to excite and energize experienced collectors, museum professionals, and the arts-interested public alike. Each featured work will be vetted by a panel of experts to ensure authenticity, and the fair will be fully curated to provide audiences with an experience that well captures the diversity of creative expression across time and place. Emphasizing quality and innovation in the selection and presentation of works on view, Spring Masters coincides with major evening auctions of 20th-century art, contributing to the range and interest of the spring arts calendar in New York and responding to global demand for shows of traditional art and design at this active time in the auction season.
In addition to the new Viñoly floor plan, Artvest Partners is working with Designer Diana Viñoly to create visual continuity throughout the exhibition as well as to inject Spring Masters with its seasonal theme, linking the Park Avenue Armory with the annual Park Avenue tulip display which coincides with the May run of the show.
Spring Masters, New York was founded as The Spring Show NYC in 2011 by the Art and Antique Dealers League of America (AADLA).
About | Artvest Partners
Artvest is an advisory firm that provides business and investment services for the art market. With three decades of experience in art, marketing, and finance, including the rebranding of both Christie’s and Sotheby’s, Artvest offers custom strategies to its clients for structuring and managing art businesses and
investments. Artvest is also an advisor to Citibank’s equity research group in their coverage of Sotheby’s stock. The firm fills a growing demand in the industry for a disciplined business and financial focus by collectors and businesses at all stages of engagement with the art market.
About | Rafael Viñoly
Rafael Viñoly’s forty-five year architectural practice in the United States, Latin America, Europe, Asia, Africa, and the Middle East has been driven by the belief that the essential responsibility of architecture is to elevate the public realm. His deepest focus has been on maximizing opportunities for civic engagement.
Viñoly has completed many critically acclaimed civic projects as well as private and institutional commissions. The opening of the Kimmel Center for the Performing Arts in Philadelphia in 2001 marked his capacity for creating beloved civic and cultural spaces in the United States. The building prompted other seminal commissions including Jazz at Lincoln Center (New York), the David L. Lawrence Convention Center (Pittsburgh), and the Boston Convention & Exhibition Center, all of which resulted in iconic civic gathering spaces in their respective cities.
His work encompasses courthouses, private residences, performing arts venues, and important museum projects, including an expansion for the Cleveland Museum of Art, one of the nation’s leading cultural institutions, along with the Brooklyn Children’s Museum and the Nasher Museum of Art at Duke University. His museum projects represent an understanding of the importance of space, light, and flow to the presentation and experience of art.
About | Park Avenue Armory
Part palace, part industrial shed, Park Avenue Armory fills a critical void in the cultural ecology of New York by enabling artists to create, and the public to experience, unconventional work that could not otherwise be mounted in traditional performance halls and museums. With its soaring 55,000 square foot Wade Thompson Drill Hall —reminiscent of 19th century European train stations—and array of exuberant Period Rooms, the Armory inspires artists to draw upon its grand scale and distinctive character and captivates audiences with its ability to provide intense, dramatic, intimate, and immersive experiences.